Marketing Automation & Analytics Specialist

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Job Title: 
Marketing Automation & Analytics Specialist
Business/Association Name: 
Boyne Highlands Resort
Job type: 
Job Description: 
Full-time year round position at Boyne Highlands Resort. The Email Automation & Analytics Specialist is responsible for creating email and SMS marketing campaigns to promote Boyne Highlands Resort. Core responsibilities include authoring email and SMS content, performing database queries, analyzing analytics and data to make informed decisions, and launching campaigns to generate revenue. The Email Automation & Analytics Specialist will work under the supervision of the Director of Marketing at Boyne Highlands Resort and will be a core contributor to the Marketing team. The essential duties and responsibilities include but not limited to: Creates and implements email and SMS content calendars and timelines. Ensures marketing content is clearly conveyed to audiences and is in adherence to the resort’s brand voice and guidelines. Proofreads content for clarity, grammar and spelling. Creates email templates and assets using Adobe Dreamweaver and Photoshop. Drives the creation of effective and dynamic email campaigns and related website landing pages. Responsible for multi-device (desktop, mobile, tablet) and email application (Gmail, Outlook) testing. Maintains up-to-date email and SMS reporting and statistics. Provides quality assurance email testing of all campaigns, including URL testing, creative and content approvals. Understands and adheres to best practices in relation to landing pages, call to actions (CTA), and conversion rate optimization (CRO). Recommends improvements related to messaging, targeting, and segmentation based on data. Ability and understanding in building out customer segments. Ability to create drip and nurture campaigns. Capacity to analyze campaign performance and data analytics and make astute changes based on results. Monitors campaigns post-deployment to validate completion and effectiveness. Works with vendors and third parties as needed. Stays up to date on CAN-SPAM laws and regulations and maintains understanding of email best practices. General website updates and marketing support as needed. Job Qualifications Marketing, communications or advertising experience, while digital marketing is a plus. Knowledge of HTML and CSS for emails. Proficient copywriting skills with the ability to work independently with little supervision as needed in a fast-paced environment. High attention to detail, strong written, verbal communication, and problem solving skills. College degree preferred; will consider equivalent combination of education and experience.
Job Benefits: 
At Boyne Highlands, our love for our natural surroundings is no secret. So, when it comes time to escape the everyday and explore the great outdoors, Boyne Highlands is the place to be. At BOYNE, we believe our team members should get to experience all that we have to offer. Team members immediately receive great benefits like a 40% discount on food and beverages in our restaurants, a 30% discount on spa services Sunday - Thursday, and a FREE golf pass for the entire summer, and a FREE ski pass for the entire winter. That sounds like a lot, but there's more - discounts for you and your immediate family at Avalanche Bay Indoor Waterpark, discounted summer and winter horse trail rides, friends and family discounted golf and waterpark vouchers, discounts on lodging, and so much more. Eligible team members may also earn paid time off (PTO), enroll in CIGNA medical insurance, as well as dental, vision, life, UNUM, and Flex coverage. Boyne Highlands also offers a 401(k) program, and part or full-time tuition reimbursement. We have company sponsored short and long-term disability options, and a leave sharing program that allows team members to both donate and receive paid time off to and from fellow team members. Boyne Highlands Resort offers limited housing on a temporary basis to individuals 18 years of age or older when available.
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600 Highlands Drive
49740 Harbor Springs , MI
United States
Michigan US