2016 Lodging Leadership Series

Lodging Leadership 2016

Marketing to Millenials with John Stocki

Influential Leadership & Supervisory Skills Training with Jodi Schafer

November 7, 2016- Traverse City, MI- West Bay Beach, a Holiday Inn Resort

Attendees have the option of attending a 1/2 day seminar from 9am to Noon, or staying for the afternoon session as well for more in depth training from 1:00pm until 4:00pm. Lunch is included for full day attendees.

CHOOSE ONE SPEAKER for a HALF or FULL DAY (sessions run concurrently)

Half Day - $94.00

Full Day - $154.00

*MLTA Members: BRING A COWORKER OR FRIEND FOR FREE. When you buy one registration, your will receive a second registration at no charge!

                       Thank You To Our Sponsors!

Constellation Energy  


Meet the Speakers and Program!

Targeting Millennials and Content Marketing Strategies

John Stockibrings his personal sense of humor (so many bad dad jokes) and experience (he's a millennial) to deliver an engaging and informative presentation on everything you need to know to market to millennials and how to utilize current trends in the marketing world. With how fast the digital world moves, you need to be on top of your marketing to have an edge. That's where John comes in. With years of experience working in hospitality marketing around the world, he has the knowledge and skills to help you understand marketing to millennials in the digital world.
Morning Session:
  • Reinventing the Marketing Funnel
  • Who is Winning & Losing at Millennial Marketing?
  • Understanding Millennial mentality
  • What's more important? Speed, Quality,or Consistency?
  • Reasons you're not getting Millennial business
 Afternoon Session:
  • The essentials in developing a Content Marketing Strategy
  • Should I hire a marketing staff member or should I hire an agency?
  • Understanding Content vs. Context
  • Attract & retain Millennials in the workplace



Jodi Schafer is owner of Human Resources Management Services, LLC. Jodi is in high demand and conducts training seminars for the Michigan Chamber of Commerce and numerous other trade associations.

If you weren't able to attend Jodi's last seminar that SOLD OUT! Be sure to register today, not to miss her!

Morning Session:

  • True role of a manager/supervisor
  • Respect and trust - how to gain it and how to keep it
  • Establishing expectations and holding people accountable
  • Communication and coaching techniques for adults

Afternoon Session:

  • Practical tools to effectively monitor staff behavior and performance
  • Addressing performance issues - training and skill development
  • Addressing behavior issues - how to create awareness and accountability 
  • Corrective action, documentation and mitigating risk

Please contact Amy Sorenson at amys@milodging.org or 517-267-8989 with any questions.

Lodging Leadership Series Registration

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