MLTA applauds Pure MI funding vote by
House Appropriations Subcommittee
OKEMOS, Mich. – The Michigan House Appropriations Subcommittee on General Government took a significant step March 28 toward protecting tourism, the state’s third largest industry.
Subcommittee members opposed a proposed cut of $9 million to Pure Michigan and restored funding at its current level of $34 million. The Michigan Lodging and Tourism Association (MLTA) joined others in support of full funding of the state’s highly effective marketing campaign.
“When you have a beautiful asset like Michigan, strategic advertising generates an undeniable return on investment,” said Deanna Richeson, MLTA president and CEO. “Legislators who serve on the House Appropriations Subcommittee on General Government recognize the importance of Pure Michigan to our state and its residents.”
Current studies indicate that every dollar invested in Pure Michigan generates $8.33 in new funds for the state. In addition, tourism jobs cannot be outsourced to another state. Tourism revenues not only create jobs, but grow tourism-related businesses and contribute significantly to the state budget.
MLTA applauded the members of the House Appropriations Subcommittee on General Government for their thoughtful action on funding Pure Michigan. Members are Reps. Rob VerHeulen, chair; Kim LaSata, majority vice chair; Dave Pagel; John Bizon; Sue Allor; David LaGrand; Pam Faris; and Fred Durhal.
The appropriations bill now goes to the full House Appropriations Committee.
The Michigan Lodging and Tourism Association is a 112-year-old trade association that represents, promotes and educates Michigan’s lodging and tourism industries.