MPI: Michigan Event Industry Day

Michigan Event Industry Day (MEID)

October 19, 2017 
10:00 AM to 3:15 PM
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East Lansing Marriott at University Place
300 M.A.C. Avenue
East Lasning, MI 48823



10:30 - 11:00 AM - Registration & Networking

11:00 - 11:45 AM - MI Industry Update - Kelly Wolgamott, Director of Marketing, MI Economic Development Corporation

11:45 AM - 12:30 PM - Lunch

12:30 - 2:30 PM - Combating Underperforming Education Program - Aaron Wolowiec, MSA, CAE, CMP, CTA, CTF, Event Garde



As education providers, we routinely inherit programs with unclear or undefined outcomes; we operate in an increasingly competitive professional development environment with fewer resources and budget-strapped attendees; and we consistently grapple with unrealistic revenue and attendance targets while forgetting to sunset programs that are past their prime.  

During this session, we'll identify the hidden pain points most likely to result in an under-performing education program.  We'll then leverage an innovative framework for knowledge sharing, known as The Solution Room, to provide each participant with a brief but powerful consulting session on a personalized pain point of their choosing. 

Participants can expect to walk away with a variety of ideas and resources that can be immediately applied to their unique challenges, resulting in a stronger brand, an elevated reputation and more loyal participating. Come prepared to actively participate!



Aaron Wolowiec is a learning strategist and meetings coach for leading trade associations and individual membership societies across the United Stated.  Committed to the latest research and trends on learning, international networking environments and meaningful transfer exercises, he launched Event Garde in 2011, a professional development consultancy.

Aaron earned a master's degree in administration from Central Michigan University (CMU).  He also holds a number of certifications, including his CAE and CMP.  An active member of the American Society of Association Executives (ASAE), Aaron is the past chairman of both the Professional Development Section Council (PDSC) and the Young Association Executives Committee (YAEC), and a 2009-2011 Diversity Executive Leadership Program (DELP) scholar.

Currently, he serves the Michigan Society of Association Executives (MASE) as a top-rated Academy of Association Management faculty member on professional development and as the lead CMP Prep Course Instructional designer/facilitator.  His contributions to the meetings industry earned Aaron the Convention Industry Council's (CIC) top #CMP30 Influencer Award in 2015.  In addition, Aaron maintains the Event Garde blog and has contributed to a number of national association publications.




East Lansing Marriott at University Place 

160.00 USD  per night

Book your group rate for MMPI Event Industry Day


$60.00 Member Planner
$70.00 after 12:15 am September 21

$60.00 Member
$70.00 after 12:15 am September 21

$60.00 Non-Member Planner
$70.00 after 12:15 am September 21

$60.00 Non-Member
$70.00 after 12:15 am September 21

$25.00 Student
$35.00 after 07:00 pm May 12